Greekness and the journey as an adventure are the development pillars of the “tea Odyssey” brand, which moves through time with patience and matures in order to achieve the ultimate communication with its audience. It has proven to become a beloved brand for those who come into contact with it… Whether through aroma, color, taste, or myths, the brand manages to penetrate the mind and create unique emotions and associations. The non-round logo recalls the Attic drachma and contains the ancient spiral of Archimedes, a symbol of eternal motion and balance, which evokes the endless pursuit of perfection through repetition and evolution – so that we all remember that pleasure is endless and unique. The terracotta hues, combined with deep black, aesthetically and emotionally touch upon the black-figure Greek vases, historic monuments of Greece.
In all of our SKUs without exception, we assign names from characters of the epic (ITHACA, CALYPSO, CIRCE, PENELOPE, CYCLOPES, NAUSICA, AEOLUS, POSEIDON, SUITORS, SIRENS, SCYLLA, CHARYBDIS, ATHENA), so that consumers worldwide associate the product with its Greek origin.